Ask once. Get the truth.
We synthesize the complete data spectrum that traditional retail metrics obscure, all available directly via WhatsApp.
Ask any product question
Text one of seven domain experts on WhatsApp. Describe what you need in plain English — budget, use case, must-haves. No account. No app.
Receive an IMO Score
A 0–100 intelligence score with a one-line verdict, the #1 deal breaker, and a better alternative if one exists at the same price.
Drill deeper or buy
Tap 'full scorecard' for component breakdown, review excerpts, side-by-side alternatives, and tracked price alerts. Or just tap the buy link.
The smartest contact in your phone.
IMO lives where decisions get made. Ask friends for advice, then ask IMO for the truth. No app to download. No account to create.
Buy link: $278 on Amazon
Every product gets a verdict.
One scorecard. One score. Zero confusion. Six weighted components — each auditable, each explained. You don't have to trust us. You can check our work.
Smarter than a search engine.
IMO doesn't search for you. It builds intelligence from raw data sources that no consumer ever sees — and no AI assistant bothers to analyze.
Sample Size
10,000+ reviews analyzed per top-500 product. Amazon, Best Buy, Reddit, YouTube, forums.
Recency Weighting
Reviews from the last 6 months count 2×. Older data is retained for durability but doesn't skew current score.
Temporal Decay
We track how sentiment shifts over product lifecycle. Day-one reviews don't tell the full story.
Fake Detection
Pattern analysis flags incentivized reviews, velocity anomalies, clustering, and reviewer-history red flags.
Triangulation
A product only scores high when multiple independent sources agree. Amazon reviews alone aren't enough.
Reviewer Credibility
Expert publications get credibility scores based on historical accuracy of recommendations vs long-term outcomes.
IMO doesn't look like the rest.
ChatGPT and Perplexity summarize what they find. IMO analyzes what nobody else bothers to collect.
| Feature | IMO | ChatGPT / Perplexity |
|---|---|---|
| Durability tracking (6-18mo) | Yes | No |
| Reddit & Forum sentiment | Yes | Partial |
| Fake review filtering | Yes | No |
| Structured product scores | 0–100 | No |
| Deal breaker extraction | Yes | Sometimes |
| Smarter alternatives | Yes | Yes |
Four things IMO will never do.
Privacy isn't a toggle in settings. It's the architecture. Every feature is built to make the following guarantees technically impossible to violate.
No sponsored rankings
Brands cannot pay for higher scores. We make money on affiliate links out, not brands paying to rank.
No individual profiling
We don't build advertisement profiles. Your phone number is hashed and used solely for routing messages.
No data selling
We don't sell user data to data brokers. Period. Our product is the intelligence, you are not the product.
No spam messaging
We never message first. The concierge only speaks when spoken to. No marketing blasts ever.
Ready to find the truth?
Stop reading fake reviews. Start requesting IMO scores.